WFFS 2017

Winter Fancy Food Show

22 Jan 2017 - 24 Jan 2017
42 days to go

Moscone Center
San Francisco / California / United States of America

Winter Fancy Food Show (WFFS) is the largest specialty food trade event on the West Coast and a showcase of industry innovation, bringing specialty food's top manufacturers, buyers, and thought leaders together under one roof, giving attendess the opportunity to discover the hottest new products, producers, and trends. This 3 days food show is being organized by Specialty Food Association (SFA). The venue of this event is Moscone Center which is located in San Francisco, California, United States of America. The event will be held from 22 January 2017, Sunday to 24 January 2017, Tuesday. WFFS 2017 will showcase a wide range of products and services related to beverage and food sectors from the leading exhibitors such as baby food, baked goods, baking mix & ingredients, beverages, condiments, confectionery, dairy and eggs, food gifts, frozen foods, grains, cereal, pasta, lifestyle, meat, game, pate, non-food products, oils, perishable foodservice product, sauces, seasonings, seafood, shelf-stable foodservice product, snacks, soups, stews, beans, spreads, syrup, vegetables, fruit, vinegars. The approximate number of exhibitors that will exhibit at this event is over 1,400. Over 33,000 visitors are expected at this food show. Visitor profile of this event includes domestic and foreign manufacturers, importers, distributors, brokers, retailers, restaurateurs, caterers and others in the specialty foods business. The frequency of WFFS is annual.


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  Address : 747 Howard Street

  City : San Francisco, CA

  Country : United States of America

  Phone : +1 415-974-4000

  Website : Click here for venue website

Moscone Center

Located in the urban heart of San Francisco's downtown distric, Moscone Center is known for hosting several large professional events, trade shows, conferences, meetings, conventions etc. The center offers 900,000 square feet (84,000 square meters) of exhibit space. Moscone Center is within convenient walking distance of nearly 20,000 hotel rooms.


22 Jan 2017 - 24 Jan 2017
No, WFFS is not open to the public. WFFS is a trade-only event open to qualified buyers and industry professionals. Registrants are required to provide proof of industry affiliation or be pre-qualified before the registration process is completed. All registrants will be verified for affiliation to the food industry.
Click here for driving directions to the event venue.
Click here for venue's parking information.
If you need a wheelchair while attanding an event, please contact the event’s sponsoring organization and let them know. The center does not have an inventory of wheelchairs.
Click here to get best hotel deals for the event.
Click here to see the future editions of the event.

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Organized by

Specialty Food Association (SFA)

Established in 1952, Specialty Food Association (SFA) is a membership-based trade association in the United States whose members are specialty food artisans, purveyors, importers and entrepreneurs, as well as distributors, retailers, and others involved in the specialty food trade.

Address: 136 Madison Avenue, Fl 12th

City: New York City, NY

Country: United States of America

Phone: +1 212-482-6440

Website: Click here for organizer website


  • Sunday : 10 a.m. – 5 p.m.
  • Monday : 10 a.m. – 5 p.m.
  • Tuesday : 10 a.m. – 4 p.m.


  • Through midnight Friday, December 9 : $35
  • Through midnight Friday, January 20 : $45
  • Onsite registration : $60

Event at a glance

  Event Type International Trade Show
  Start Date 22 January 2017, Sunday
  End Date 24 January 2017, Tuesday
  Countdown 42 days to go
  Category Food & Beverage
  Venue Moscone Center
  City San Francisco, CA
  State California
  Country United States of America
  Organizer Specialty Food Association (SFA)
  Frequency Annual
  Visitors 33,000+
  Exhibitors 1,400+
  Open to Trade visitors
Dates and venue of the event are subject to change or possibly cancel without notice to Tradeshowz. Contact organizer for more informations before making arrangements.

Future Dates

  • Summer Show : June 25-27 | New York, NY

Past Editions

  • 17 Jan 2016 - 19 Jan 2016
    Moscone Center, San Francisco, CA
  • 11 Jan 2015 - 13 Jan 2015
    Moscone Center, San Francisco, CA
  • 19 Jan 2014 - 21 Jan 2014
    Moscone Center, San Francisco, CA
  • 20 Jan 2013 - 22 Jan 2013
    Moscone Center, San Francisco, CA
  • 15 Jan 2012 - 17 Jan 2012
    Moscone Center, San Francisco, CA
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