Presented by LEGO and Nickelodeon, Play Fair is a celebration of play and entertainment for all ages, bringing new and beloved toy and pop culture brands together under one roof. This 4 days event is being organized by Toy Industry Association, Inc.. The venue of this event is Jacob K. Javits Convention Center which is situated in New York City, New York, United States of America. The event will be held from 10 November 2016, Thursday to 13 November 2016, Sunday. Play Fair will showcase a wide range of products and services related to pop culture sector from the leading exhibitors, for example, toys, games, gadgets, books, television, film, and apparel. Over 20,000 visitors are expected at this event. Visitor profile of this event includes children, parents, families, teenage and adult collectors, media. The recurrence of Play Fair is biannual (twice a year).