Northern California Preview Show is designed to save retailers and reps time and money by providing a convenient, timely venue in which to take care of their business all at one time. This 3 days winter sports industry event is being organized by Western Winter Sports Representatives Association (WWSRA). The venue of this event is Grand Sierra Resort and Casino which is based in Reno, Nevada, United States of America. The event will be held from 03 January 2017, Tuesday to 05 January 2017, Thursday. Northern California Preview Show 2017 will showcase a wide range of products and services related to winter sports sector from the leading exhibitors such as headwear & acessories, sunglasses, eyewear, gloves, ski sundries and supplies, flashlights, snowboards, hydration systems, water purification sytems, footwear, socks, surf hardware, summer snowboards, boots, mens, ladies & youth under armour, goggles, facemasks, helmets, bindings, storm footwear, skis, wax, tuning and ski care products, belts, paracord and accessories, skateboards, ski balm, cameras, wool socks, sandals, paddleboards, outdoor technology. Visitor profile of this event includes employees, buyers, and owners of retail shops. The frequency of Northern California Preview Show is annual.