Midwest Winter Sports Reps Association January Super Show (MWSRA January Super Show) is a premier trade show for winters sports industry, providing a convenient, timely venue in which to take care of their business all at one time. This 4 days winter sports industry event is being organized by Midwest Winter Sports Reps Association (MWSRA). The venue of this event is Alliant Energy Center which is situated in Madison, Wisconsin, United States of America. The event will be held from 03 January 2017, Tuesday to 06 January 2017, Friday. MWSRA January Super Show 2017 will showcase a wide range of products and services related to winter sports & equipments sectors from the leading exhibitors, for example, equipment and apparel for downhill skiing, snowboarding and cross country skiing, winter tourism, winter fashion, health & fitness, sportswear, sunglasses, ski balm, cameras, wool socks, sandals, paddleboards, outdoor technology. Visitor profile of this event includes employees, buyers, and owners of retail shops. The recurrence of MWSRA January Super Show is annual.