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IMATS Los Angeles is the international make-up artist trade show where thousands of make-up artists and exhibitors gather, offering talks and demonstrations from industry experts, as well as competitions and opportunities to network and shop discounted products. The event also features a make-up museum and the Battle of the Brushes student make-up competitions, where international make-up students race to create winning looks.

IMATS Los Angeles is happening from 11 January 2019, Friday to 13 January 2019, Sunday at Pasadena Convention Center in Pasadena, CA. The organizer of the event is Key Publishing Group. It is open to trade visitors. The estimated number of exhibitors is 140. The frequency of this event is annual. The event has been running since 1997.


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Start Date
January 11, 2019 (Friday)
End Date
January 13, 2019 (Sunday)
Pasadena Convention Center
Pasadena, California
Key Publishing Group
Event Type
Trade Show
Open To
Trade Visitors
First Year
Friday 3 pm - 7 pm
Saturday 9 am - 5 pm
Sunday 10 am - 5 pm
Admission Type Admission Price
Pro - Card Event $40
One - day ticket $60


  • Key Publishing Group
  • Founded by Emmy Award-winning make-up artist Michael Key and ased in Vancouver, WA, Key Publishing Group educates, connects and inspires artists and make-up lovers around the world.
  • 12808 NE 95th Street
  • Vancouver, WA
  • United States of America
  • +1 360-882-3488 or +1 800-805-664
  • +1 360-885-1836


  • Pasadena Convention Center
  • Owned by the City of Pasadena and built in 1931, Pasadena Convention Center is one of the finest venues in the United States, featuring 31,200 square feet of exhibit space, a 15,000 square feet annex seating up to 600 patrons, 20 meeting rooms totaling 28,000 square feet, 3,000-seat Pasadena Civic Auditorium.
  • 300 East Green Street
  • Pasadena, CA
  • United States of America
  • +1 626-795-9311
  • +1 800-307-7977

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