The purpose of using social media is to engage customer before you make any sell. Twitter, Facebook and Google+ are not direct. Video marketing for trade show works on the principle of 80% marketing and 20% sales. It is the most effective way.
Things needed for video making:
Videos are used as commercials; with little video you need to have the maximum impact on the audience. They are costly; hence you need to be careful on the advert. Designing and printing cost the most. It needs to have good content to engage people. The commercials are usually switched off when they appear on the television by the watchers. You can go for web video marketing for the trade show.
Which video engages most of the people?
The video which has good presentation attracts the most. Apart from that you need to have:
You can have humorous videos as it grabs more attention. It is more like a shared commercial where everyone feels a part of it. Viewers usually do not look for Hollywood style production, so you can small a budget as well to make an impression and make your trade show a success.