When you are organizing a trade show, it is always good to mix some entertainment activities with the business. The trade show is a place where only some particular set of visitors comes to buy or inquire about some products and services. By planning something different, a great trade show can be organized where there will be every kind of visitors.
How it can be useful:
An entertainment idea can work as an extra benefit or purpose of visit from the visitors’ perspective. People can bring other family members also because of the entertainment part and thus can surely increase the potential customer base.