SummaryAFM is happening from 31 October 2018, Wednesday to 07 November 2018, Wednesday at Loews Santa Monica Beach Hotel in Santa Monica, CA. The organizer of the event is Independent Film & Television Alliance. AFM is open to public. The estimated number of attendance is 8,000. The estimated number of exhibitors is 400. The frequency of AFM is annual. The event has been running since 1981.