American Film Market (AFM) is the premiere global marketplace for motion picture production and distribution and the largest gathering of film industry professionals in North America. This 8 days event is being organized by Independent Film & Television Alliance. The venue of this event is Loews Santa Monica Beach Hotel which is located in Santa Monica, California, United States of America. The event will be held from 02 November 2016, Wednesday to 09 November 2016, Wednesday. AFM 2016 will showcase a wide range of products and services related to media sector from the leading exhibitors. The approximate number of exhibitors that will exhibit at this event is over 400. Over 8,000 visitors are expected at this event. Visitor profile of this event includes acquisition executives, advertising & PR agencies, agents, artist managers, attorneys, bankers, development executives, directors, festival directors, film commissioners, filmmakers, financiers, post production facilities, producers, studio facilities, trade associations, writers. The frequency of AFM is annual. This event has been running since 1981.